Conference

5 October 2021

9:15 AM - 11:10 AM

Session 1

Welcome Address

Speaker: Silmyi M. Sadek

Panel 1
Data to drive understanding of Consumer  Behaviour – do you know what you don’t know?

Speakers: Ashran Dato’ Ghazi (Dattel) with Capt Afiq Nazar (Captainade) & Liyana Azim (Doctor Kayu)
Moderator: Cheah Hann Chuan

Panel 2 – Amplify
Are virtual events here to stay? What have we learned from the pandemic?

Speakers: Iszuddin Ismail (JomLaunch Asia)
Moderator: Dr Leilanie Mohd Nor (BinaPavo)

Panel 3 – Quantify
How does Grab empower merchants across ASEAN with analytics?

Speaker: Aaron Gill (Grab)
Moderator: Nurfarini Daing (myHarapan)

Panel 4 – Unify
Building a unified storefront for e-commerce success may be easier than you think.

Speakers: Amirul Mokhtar (Easystore)
Moderator: Almizar Amil Hamzah (SCENIC)

Panel 5 – Amplify
Accelerating Digitalisation for SMEs, Beyond Banking.

Speakers: William Heng (UOB)
Moderator: Shariza Abdullah (MaGIC)

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Asset 20
11:40 AM - 1:15 PM

Session 2

Panel 6 – Quantify
Is it worth investing on an e-commerce platform to grow your SME business?

Speakers: Vicknezan Selvadurai (The Lankan Crabs) & Joanne Lim (11TREES)
Moderator: Safura Atan (StratNaViGo)

Panel 7 – Amplify
How has technology disrupted the PR world and is there more to come?

Speakers: Manminder Dhillon (Supernewsroom)
with Shafizan Joharin(Astro AWANI)
Moderator: Dr Nurul Nisa Omar (IUMW)

Panel 8 – Unify
Reskill & Rebuild: The story of Red Beat Academy and Air Asia Digital

Speakers: Dr. Ram Gopal Raj (Red Beat Academy) with Manisah Sarujee (Brand Geeks Inc)
Moderator: Khaliq Rosli (MaGIC)

Keynote Speech:
Embracing Transformation – your survival kit to navigate uncertainty.

Speaker: Aireen Omar (Air Asia Digital)
Moderator: Karamjit Singh (Digital News Asia)

2:15 PM - 3:45 PM

Session 3

Panel 9 – Quantify
What can your sales data tell you? Leveraging  on data for retail business intelligence.

Speaker: Vernon Chua (Innergia Labs) with Felix Yang (The Brew House)
Moderator: Khairul Mazwan Ibrahim (MaGIC)

Panel 10 – Unify
Community-based marketing: Building yours & working with others.

Speaker: Effon Khoo (Kakitangan.com)
Moderator: Samira Suffian (myNEF)

Panel 11 – Amplify
Is SaaS event tech the answer to engaging and personalized experience? Introducing EaaS.

Speakers: Yusno Yunos (Evenesis) with Anselm Anthony (Definitive Solutions Network Sdn Bhd)
Moderator: Lilyana Latiff (BETA Foundation)

Panel 12 – Quantify
How to quantify customer data in real time in delivering personalised customer experiences.

Speakers: Stephen Lim (Fusion.QB) with Leonard Tan (Skyworld)
Moderator: Richard Ong (WORQ)

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Asset 22
4:00 PM - 5:30 PM

Session 4

Panel 13 – Amplify

Real Time Graphics in Live Streaming and Video Marketing in the new form

Speakers: Fariz Hanapiah (EDT) with Nurazian Sayuti (Vanity Cosmeceutical, Cosmoderm)
Moderator: Tintoy Chuo (Actiontintoy)

Panel 14 – Quantify
Marketing & Money: Budgeting, Cash flow and Measures.

Speakers: Joyce Loh (YYC Digital/ Xero Platinum Partner)
Moderator: Dr Mimi Aminah Wan Nordin (Constellation Ventures)

Panel 15 – Unify
What is the future of Marketing Tech and how will it impact Malaysian businesses?

Speakers: Norhizam Kadir with Silmyi M. Sadek (Brand Geeks Inc)
Moderator: Michael Tan Kim Seng (UOB)

Conference Wrap-up

Speaker: Manisah Sarujee

*All topics are subject to refinement upon confirmation of speakers.

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